A message to then US President Barack Obama explaining the new world order: Word of mouth + the power of the internet . The video was part of a campaign for Aam Aadmi Party, a fledgling political outfit in Delhi that was born out of a people movement. The video spawned multiple "Velfies" where common men and women became evangelists for the party. AAP went on to win with the biggest mandate in the history of democratic India. Today, most political parties employ the same strategy as a part of their pre-election campaigns.